His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Deputy Prime Minister and Chairman of the Council of Economic and Development Affairs – may God protect him – launched the development strategy for the Asir region under the slogan “Qimam and Shaim”, which aims to achieve a comprehensive and unprecedented development renaissance for the region by pumping 50 billion riyals through… Diversified investments; To finance vital projects, Developing tourist attractions on the majestic peaks of Asir; To make Asir a global destination all year round, Relying on its strengths of culture and nature that combine authenticity and modernity, It contributes to advancing social and economic growth in the region.

His Highness announced, The Asir strategy aims to transform the region into a global tourist destination throughout the year. It attracts more than 10 million visitors from inside and outside the Kingdom by 2030. This is done by exploiting the enormous tourism potential in the region, which will be invested through specific tourism projects. To highlight its majestic peaks in addition to its geographical and natural diversity, And revealing its cultural and heritage richness.

His Royal Highness the Crown Prince affirmed the Asir strategy’s efforts to attract investments from inside and outside the Kingdom. Which, in turn, will contribute to creating effective economic mobility. By activating an integrated system to facilitate procedures, Strengthening the role of tourism and culture; As major drivers of economic development in Asir.

His Highness the Crown Prince indicated that implementing the strategy by 2030 will contribute to providing new job opportunities. In addition to raising the quality of life and improving basic services and infrastructure in the region, Which includes communications, health, transportation and other enablers.

On this occasion, His Royal Highness Prince Turki bin Talal bin Abdulaziz, Governor of Asir Region, raised Our deepest thanks and gratitude to His Highness the Crown Prince for the continuous support and generous interest he gives to the Asir region and its people. His Highness launched the strategy for developing the Asir region. Which seeks to achieve a comprehensive renaissance for the region, To benefit the people of Asir and its residents, Through it, it raises the quality of life and develops infrastructure and services. It contributes to attracting investments and advancing the social and economic development of the region.